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Pragati Eye Centre

Eye hospital · Krishna Nagar & Lajpat Nagar, Delhi

The challenge

Two centres on one website, and patients needed to find the right centre and book an appointment easily.

Services
Custom websiteLocal SEOGoogle Business ProfileLead captureSocial media
The results
Patient actions on Google profile
1,090
+15% vs September 2025
Direction requests
457
+51% vs September 2025
Calls from Google profile
587
September 2026
Average Google position
7.6→4.9
August to September 2026
Clicks per day from Google
6.1→8.9
+45% month on month
Instagram + Facebook views
9.4 lakh
September to early October 2026

Source: Google Business Profile, Google Search Console, Instagram and Meta Business Suite, September 2026.

What we did

The work behind the numbers.

Custom PHP website

  • Fast PHP/MySQL site with an admin panel the team can update
  • Old URLs redirected (301), so no rankings were lost
  • Doctor, service, blog and careers pages

Local SEO for both centres

  • Medical clinic schema for each centre
  • Unique titles and descriptions naming Krishna Nagar and Lajpat Nagar
  • Sitemap, canonical tags and Search Console set up

More appointments

  • Appointment popup and form on every key page
  • Every enquiry lands in a lead dashboard with instant alerts
  • Doctor pages link straight to booking

Compliant, doctor-led content

  • Updated to the NMC ethical-advertising notice, with neutral, factual wording
  • Monthly reels, posts and YouTube videos built around the doctors and both branches
The proof

Top 3 on Maps, visible in AI search

For "Best Eye Hospital in East Delhi", Pragati shows in the top 3 places on Google Maps and in ChatGPT's list. 746 impressions came from Google's AI features in 3 months.

Google MapsGoogle Maps · top 3 places, East Delhi
ChatGPTChatGPT · "Best Eye Hospital in East Delhi"
Search ConsoleGoogle Search Console · last 3 months
Search ConsoleGoogle AI features · impressions in AI results, 3 months

Screenshots taken Aug–Oct 2026. AI answers and rankings change over time.

Local SEO
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Websites
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