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Ideas on growth, straight from the work.

Plain-English guides on Google, AI search and websites for eye hospitals and clinics.

Strategy
Featured article

What a good hospital website needs to turn visitors into appointments

A hospital website should help a worried patient decide quickly. These are the things every eye care website needs.

October 23, 20265 min read
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Seo
Oct 23, 20265 min read

Google Maps ranking for clinics: what actually matters

Most patients choose from the first few clinics on Google Maps. Here is how Google decides who shows up, and what you can fix today.

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Seo
Oct 18, 20265 min read

How AI search is changing the way patients find eye hospitals

Patients now ask ChatGPT and Gemini where to get treated. Here is what that means for your clinic, and the simple things you can do about it.

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